OUR SERVICES
Flexible. Focused. Always On.
Your Go‑To for Car Activations.
At AutoReach, we offer more than just campaigns, we offer brand presence exactly where and when it matters
OUR SERVICES
Diverse Solutions Tailored To Your Every Need
We handle it all, from strategy and site selection to branded pack assembly, logistics, and on-the-ground distribution. Whether you're launching a product, supporting a sales drive, or simply staying top of mind, our activations deliver direct, in-car engagement with motorists in a relaxed, receptive mindset.
Our services include:
· Campaign planning & scheduling
· Route & site targeting (N1, N2, N3, N4)
· Branded item packing & distribution (10 000 items min)
· Local staffing & activation management
· Add-on branding (e.g. gazebos, uniforms, signage).
Partnering with AutoReach means tapping into decades of expertise, while contributing to the empowerment of local communities, youth, women, and people with disabilities.
Let’s get your brand on the road, anytime, anywhere.
Our Planning Process: From Roadmap To Real Results
At AutoReach, every campaign begins with strategy. Here’s how we bring your brand to the road:
Campaign Briefing & Site Selection
We work with you to understand your brand, goals and target audience. We customise your campaign for maximum impact. Based on your goals, we identify optimal petrol stations along key routes.
Production & Packaging
Branded items are assembled, packed, and labelled by our long-standing partners, including adults with disabilities at JOCOD, ensuring quality and social impact.
Our trained local teams distribute your promotional items directly to motorists at selected stations, creating meaningful, real-world brand interactions.
Activation Day
Post-Campaign Reporting
After the activation, we provide feedback, photos, and key stats so you can measure the reach and success of your campaign.
OUR ROUTES
We Offer Activations At Our Partner Petrol Stations Along National Routes
•The N1 is a national route that runs from Cape Town through Bloemfontein, Johannesburg, Pretoria and Polokwane to Beit Bridge on the border with Zimbabwe.
•The N2 is the main highway along the Indian Ocean coast from Cape Town through Port Elizabeth, East London and Durban to Ermelo.
•The N3 connects Johannesburg to Durban. As a result, the N3 is a very busy highway with a high volume of traffic.
•The N4 runs from the Botswana border past Rustenburg, Pretoria, Witbank and Nelspruit to Komatipoort on the Mozambique border.
BRANDING
Amplify Your Activation With Custom Branding
Take your campaign to the next level with high-visibility branding at activation points.
In addition to handing out branded items, we offer tailored branding opportunities such as canopy setups, branded tables, gazebos, staff uniforms, and vehicle decals, all strategically placed at high-traffic petrol stations.
This ensures greater visibility, reinforces your brand identity, and transforms a simple handout into a fully immersive brand experience.
It’s the perfect way to stand out, stay top of mind, and turn passing motorists into loyal customers.
PROJECTS
AutoReach Moments That Spark Instant Brand Love
SANRAL
For SANRAL, we periodically run high-foot-traffic activations to distribute its publications and raise awareness of its road infrastructure projects, community development efforts, and road safety messages. These events aim to build public trust, shift perception, and create emotional connections with the brand, especially in areas along or near SANRAL routes.
Tourism KwaZulu-Natal
For Tourism KZN, we activated a strategic holiday campaign during the busy December travel season, engaging holidaymakers en route to their destinations with key information about activities and attractions across KwaZulu-Natal. The initiative promoted local tourism by sparking interest in regional experiences, encouraging travellers to explore more of what the province has to offer.
Coca-Cola
For Coca-Cola, we brought festive cheer to the road this summer by distributing over 200,000 200ml Original Coke cans to motorists across South Africa’s major travel routes. The campaign formed part of a high-impact in-car activation strategy, aimed at refreshing holidaymakers as they journeyed to and from their destinations during the Summer School Holidays.
ToysRus
With ToysRUs, we delighted families this festive season by distributing their Big Book of Christmas Magic catalogues along the busy N3 route. The activation targeted holidaymakers, specially those travelling with children, offering a joyful reminder of the magic of play while reinforcing ToysRUs as the ultimate destination for Christmas shopping.
MiWay
For MiWay, we used the early January travel period to engage holidaymakers with interactive in-car activations across major routes, driving brand awareness through giveaways and on-site promotions at major filling stations. The campaign exceeded lead targets despite weather and logistical challenges, showcasing MiWay’s agility and strong brand presence on the move.
Santam
For Santam, we hosted a vibrant and successful activation over the Easter weekend, engaging travellers at key national route points with branded giveaways and on-the-ground promoters. The campaign created meaningful brand interactions with holidaymakers, reinforcing Santam’s presence through cheerful, high-visibility touchpoints designed to leave a lasting impression.